Web Site "Site Lifts", Web Updates, Fresh Content
Like cars, clothes, and home wears - web sites need to be updated from time to time. If the bones and structure of your site are solid, then maybe a site lift (like a new coat of paint) is all you need to stay current and fresh for your clients. Statistically, every 2-3 years you should be reviewing your site and seeing if it needs a face lift.

Not Everyone is a Winner...
Just because you HAVE a web site does not mean you are automatically a good candidate for a site lift. We dissect every site, ie: the way its built, what kind of verbiage it contains, its ability to expand, the current seo, etc., to determine its viability for a lift.

Its only a fresh coat of paint.... Like anything else in life -- you can "lift" a site -- but its ultimately a stop-gap measure. Sooner or later every web site has to be completely rebuilt from the ground up. The average life span of a full design is usually less than 5 years - so site lifts are a good "in between" fix for the middle of that span.

Limited Change: Just like getting a face lift from a plastic surgeon - there is only so much we can do on a site lift. Clients shouldn't expect that site lifts will change the entire structure of their site, their navigation or inner workings... The process should be viewed as a "freshening" and not a revamping.

It takes money to make money.... so even though site lifts may cost less than a full web site design, really consider what your business needs and what you want your web presence to actually do for you. Because web sites only have a life span of about 5 years anyway - consider the investment you will make in a lift and weigh out the cost of when you will need an entirely new site. Don't get caught up in the thinking "its cheaper and that's all I care about!" Its cheaper to buy your jeans at Wal Mart than to buy your jeans at Macy's. But you're going to need new jeans a lot faster if you do. So weigh the cost and make an informed decision!